A blunt field guide to the channels worth testing, the metrics that matter and the creative mistakes that burn budget for sport.
Inspired by Posterly's platform education hub, rebuilt for Grassroots with an agency lens: what each channel is for, how to use it, what to measure and what to avoid.
Visual brands, hospitality, beauty, fashion, events, local services and creator-led offers.
Offers that can be demonstrated fast: food, fitness, beauty, ecommerce, venues, education and anything with a strong before and after.
Local businesses, family audiences, property, trades, events, groups, older demographics and broad retargeting.
Any business where people search nearby before buying: restaurants, clinics, salons, gyms, repair, dentists and service companies.
B2B services, recruitment, high-ticket consulting, SaaS, professional education and founder-led credibility campaigns.
Complex offers, high-ticket services, education, real estate, automotive, healthcare and brands with strong proof or demos.
Tech, finance, politics, sports, crypto, founder audiences, developer tools and real-time commentary plays.
Lifestyle brands, creators, culture-led businesses and Instagram-native communities that want conversation without the X baggage.
Home, interiors, weddings, fashion, beauty, recipes, travel, gifts, planning-led purchases and visual ecommerce.
Communities, private drops, trading, education, loyalty, launches and brands that need direct reach.
Journalists, creators, open web communities, technical founders, policy, media and culture niches.
Small teams that need social output fast without bottlenecking every asset through a designer.
Developer tools, AI products, open source projects, technical founders and engineering-led companies.
Send the business, offer and target city. We will tell you what to run, what to ignore and what to fix before spending a dirham.